Richard Sargent
Cereal Surrealism - Mid Century Illustration Original Artwork, 1958
Gouache, Pencil on Illustration Board
14 × 16 in | 35.6 × 40.6 cm
Copyright The Artist
$ 12,500.00
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In this Post Cereal advertisement artwork from 1958, the subjects' exaggerated smiles, caught at the peak of hyper-happiness, were just what the chef ordered. The creative team at the ad...
In this Post Cereal advertisement artwork from 1958, the subjects'
exaggerated smiles, caught at the peak of hyper-happiness, were just
what the chef ordered. The creative team at the ad agency set the stage
for this artwork and had illustrator Richard Sargent create a visual
that projects a state of high-energy euphoria and overwhelming joy, with
facial expressions and body language that highlight the nutritious
pick-me-up quality of their breakfast product. When viewed from today's
perspective, with its mid-century Madison Avenue oversell, the scene
moves from advertising art to Surrealism. Clearly, this image is not an
objective account of reality. It's invented reality. People do not
actually get this excited after eating a bowl of Grape Nuts Cereal. A
reassessment of the artwork's nature and its categorization could be
appropriate.
Post Cereal advertisement, 1958, widely published.
Signed upper right: Dick Sargent
One
stray black pin dot at center right edge of figure's shirt. Wear and
markings to margins of board in keeping with illustration and publishing
process. Framed under glass.
Framed Dimensions 25 X 29 Inches
The present work is accompanied by a magazine tearsheet from the inside cover of Life Magazine
exaggerated smiles, caught at the peak of hyper-happiness, were just
what the chef ordered. The creative team at the ad agency set the stage
for this artwork and had illustrator Richard Sargent create a visual
that projects a state of high-energy euphoria and overwhelming joy, with
facial expressions and body language that highlight the nutritious
pick-me-up quality of their breakfast product. When viewed from today's
perspective, with its mid-century Madison Avenue oversell, the scene
moves from advertising art to Surrealism. Clearly, this image is not an
objective account of reality. It's invented reality. People do not
actually get this excited after eating a bowl of Grape Nuts Cereal. A
reassessment of the artwork's nature and its categorization could be
appropriate.
Post Cereal advertisement, 1958, widely published.
Signed upper right: Dick Sargent
One
stray black pin dot at center right edge of figure's shirt. Wear and
markings to margins of board in keeping with illustration and publishing
process. Framed under glass.
Framed Dimensions 25 X 29 Inches
The present work is accompanied by a magazine tearsheet from the inside cover of Life Magazine