Bob Peak
The Colosseum Rome, Italy, TWA Advertisment,, 1963
Mixed Media on Illustration Board
25 × 39 in | 63.5 × 99.1 cm
28 × 42 × 1 in | 71.1 × 106.7 × 2.5 cm
28 × 42 × 1 in | 71.1 × 106.7 × 2.5 cm
$ 26,000.00
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Fabled Illustrator Bob Peak, the heir to Norman Rockwell's American Illustration dominance, invents a new look for corporate identity. Prior to Peak, travel advertisements were straightforward and clear, designed to...
Fabled Illustrator Bob Peak, the heir to Norman Rockwell's American
Illustration dominance, invents a new look for corporate identity. Prior
to Peak, travel advertisements were straightforward and clear, designed
to draw in prospects without confusing them. Peak had other ideas for a
Trans World Airlines ad campaign, a double-page spread. He used
sumptuous color and image montage to evoke a sense of the place rather
than show clear-cut images of it. In Ad Lingo, they call it "sell the
sizzle, not the steak." By focusing on the emotional benefits,
experiences, and excitement of the place ( Rome ), Peak defines a new
period in visual mass communications and, in doing so, elevates himself
to the very pinnacle of American post-war illustrators. Today, we see
many ultra-contemporary artists copy the hyper-color style that Peak
invented. Contemporary museum curators either do not have a clue about
this "borrowing" of another artist's style, or they just turn their
heads away from it. Perhaps the credit for Peak's brilliant innovations
will come soon. In the meantime, the present work, although preliminary,
is a wonderful example of an artist at his very best.
Rome, Trans World Airlines advertisement study, 1963
Mixed media on board
25 x 39 inches (63.5 x 99.1 cm)
Signed center left: B. Peak
Two
horizontal cracks in both right and left regions extending from upper
to lower edge. Wear and markings to board in keeping with illustration
and publishing process. UV examined.
Framed Dimensions 28 X 42 Inches
Illustration dominance, invents a new look for corporate identity. Prior
to Peak, travel advertisements were straightforward and clear, designed
to draw in prospects without confusing them. Peak had other ideas for a
Trans World Airlines ad campaign, a double-page spread. He used
sumptuous color and image montage to evoke a sense of the place rather
than show clear-cut images of it. In Ad Lingo, they call it "sell the
sizzle, not the steak." By focusing on the emotional benefits,
experiences, and excitement of the place ( Rome ), Peak defines a new
period in visual mass communications and, in doing so, elevates himself
to the very pinnacle of American post-war illustrators. Today, we see
many ultra-contemporary artists copy the hyper-color style that Peak
invented. Contemporary museum curators either do not have a clue about
this "borrowing" of another artist's style, or they just turn their
heads away from it. Perhaps the credit for Peak's brilliant innovations
will come soon. In the meantime, the present work, although preliminary,
is a wonderful example of an artist at his very best.
Rome, Trans World Airlines advertisement study, 1963
Mixed media on board
25 x 39 inches (63.5 x 99.1 cm)
Signed center left: B. Peak
Two
horizontal cracks in both right and left regions extending from upper
to lower edge. Wear and markings to board in keeping with illustration
and publishing process. UV examined.
Framed Dimensions 28 X 42 Inches