Art Fitzpatrick
1965 Pontiac 2+2 Convertible Advertisement Brochure - Vintage Cars, 1965
Gouache, Mixed Media on Illustration Board
29 × 25 in | 73.7 × 63.5 cm with frame included
Copyright The Artist
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Fitzpatrick & Kaufmann team up for another high performance art work. It combines a pre-photorealistic painting of a 1965 Pontiac by Fitzpatrick with a highly stylized modernist graphic landscape by...
Fitzpatrick & Kaufmann team up for another high performance art
work. It combines a pre-photorealistic painting of a 1965 Pontiac by
Fitzpatrick with a highly stylized modernist graphic landscape by
Kaufmann. This tag-team painting captures a decisive moment of a highly
idealized scene in an emotionally compelling way. Mid-century car
advertising art, with its masterful craftsmanship and exquisite detail,
belongs in an elevated place in the canon of Fine Art. Currently, we are
waiting for a modern reinterpretation of commercial art by museum
curators who are stuck on race and gender alone. It will happen,
hopefully soon, as we are seeking other commercial art venues, such as
Disney and Comic art outperform the fine art market with soaring prices
into the seven figures. Overlooked commercial artists who have created a
benchmark of visual excellence and innovation in the automotive field
should be next in line.
Arthur "Art" Fitzpatrick (American, 1919-2015) & Van Kaufman (American, 1918-1995)
Pontiac 2+2 advertisement, 1965
Mixed media with collage on board
18 x 14-1/2 inches (45.7 x 36.8 cm) (sight)
Not signed
Original
1965 Pontiac 2+2 convertible advertisement that highlighted the luxury
performance model as a "classy sleeper" and "big brother to the GTO,"
frequently featuring the tagline "Some cars try to look like Pontiacs.
Some cars try to act like Pontiacs. Lots of Luck!". These ads often
showcased the 421-cubic-inch V8 engine, iconic fender gills, and bucket
seat interior, emphasizing a blend of full-size comfort and
high-performance, often in 2-page color spreads
The present work is published on page 22 of the 1965 Pontiac sales brochure and is accompanied by a copy of the brochure.
An
element of collage is the car at the center of the work. Wear and
markings to the board in keeping with the illustration and publishing
process. Framed under acrylic, not examined outside of frame.
Framed Dimensions 29 X 25 Inches
work. It combines a pre-photorealistic painting of a 1965 Pontiac by
Fitzpatrick with a highly stylized modernist graphic landscape by
Kaufmann. This tag-team painting captures a decisive moment of a highly
idealized scene in an emotionally compelling way. Mid-century car
advertising art, with its masterful craftsmanship and exquisite detail,
belongs in an elevated place in the canon of Fine Art. Currently, we are
waiting for a modern reinterpretation of commercial art by museum
curators who are stuck on race and gender alone. It will happen,
hopefully soon, as we are seeking other commercial art venues, such as
Disney and Comic art outperform the fine art market with soaring prices
into the seven figures. Overlooked commercial artists who have created a
benchmark of visual excellence and innovation in the automotive field
should be next in line.
Arthur "Art" Fitzpatrick (American, 1919-2015) & Van Kaufman (American, 1918-1995)
Pontiac 2+2 advertisement, 1965
Mixed media with collage on board
18 x 14-1/2 inches (45.7 x 36.8 cm) (sight)
Not signed
Original
1965 Pontiac 2+2 convertible advertisement that highlighted the luxury
performance model as a "classy sleeper" and "big brother to the GTO,"
frequently featuring the tagline "Some cars try to look like Pontiacs.
Some cars try to act like Pontiacs. Lots of Luck!". These ads often
showcased the 421-cubic-inch V8 engine, iconic fender gills, and bucket
seat interior, emphasizing a blend of full-size comfort and
high-performance, often in 2-page color spreads
The present work is published on page 22 of the 1965 Pontiac sales brochure and is accompanied by a copy of the brochure.
An
element of collage is the car at the center of the work. Wear and
markings to the board in keeping with the illustration and publishing
process. Framed under acrylic, not examined outside of frame.
Framed Dimensions 29 X 25 Inches