Al Schmidt
Oldsmobile Cutlass Car Advertisement Artwork Automobilia, 1977
Gouache on Illustration board
19 1/2 × 17 1/2 in | 49.5 × 44.5 cm
$ 15,000.00
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This Oldsmobile Cutlass advertisement from 1977 depicts a complex figural composition integrated with a car and a homey landscape. Beyond its status as a historical document of an Oldsmobile Cutlass...
This Oldsmobile Cutlass advertisement from 1977 depicts a complex
figural composition integrated with a car and a homey landscape. Beyond
its status as a historical document of an Oldsmobile Cutlass
advertisement, the work's enduring quality lies in its masterful
execution. Although the artist is not known in the so-called fine art
community, his work attains the highest level of draughtsmanship,
composition, light and color, all wrapped in a post-impressionist style.
Al Schmidt worked for one of the most prestigious and high-profile
commercial clients, GM. They had a huge budget and could have hired any
artist in the world but in 1977, they chose Al Schmidt. GM recognized
his talent and his work was widely published as adverts for the GM
brands. The key point of this work is that some of the greatest American
artists remain in almost complete obscurity because they are classified
as commercial artists and eclipsed by less talented fine-art artists
with pumped-up and dubious museum credentials. There are very few
so-called fine artists today who paint a picture this good. Signed lower
right. Unframed. Board size. 20 x 21
figural composition integrated with a car and a homey landscape. Beyond
its status as a historical document of an Oldsmobile Cutlass
advertisement, the work's enduring quality lies in its masterful
execution. Although the artist is not known in the so-called fine art
community, his work attains the highest level of draughtsmanship,
composition, light and color, all wrapped in a post-impressionist style.
Al Schmidt worked for one of the most prestigious and high-profile
commercial clients, GM. They had a huge budget and could have hired any
artist in the world but in 1977, they chose Al Schmidt. GM recognized
his talent and his work was widely published as adverts for the GM
brands. The key point of this work is that some of the greatest American
artists remain in almost complete obscurity because they are classified
as commercial artists and eclipsed by less talented fine-art artists
with pumped-up and dubious museum credentials. There are very few
so-called fine artists today who paint a picture this good. Signed lower
right. Unframed. Board size. 20 x 21